An Edo Zollo Photography Project
@ Craft Central
7th – 13th July 2014
After a great deal of hard work, photographer Edo Zollo is making final preparations for his forthcoming Beauty In Older Women exhibition. From July 7th-13th, at Craft Central Gallery in Clerkenwell, London you will be able to see ten photographs of some amazing women.
The photographs, taken in quite harsh urban settings, feature the women, who are not professional models, clothed only in a white sheet. Edo explains that ‘the photos challenge the stereotyped view of ageing women as unattractive and ‘past it’. The ten beautiful women, aged from 67 to 79 show their bodies and their characters proudly’. Each photograph is accompanied by a statement from the women participants. Hazel (79) writes in hers: ‘I’m doing something I have never done before. At my age, you have done most things, what a joy to find yourself involved in a new experience!’ Margaret (67) says: ‘Do not accept society’s evaluation! Be proud of who you are, expect to be noticed and look for attention. We deserve it and no matter who we are, we have contributed and should not be ignored or set aside.’
As an illustration of the value of this project to the women involved, one of them, Val, was interviewed for Good Housekeeping. She described how, having been widowed recently, meeting Edo and the others and being photographed contributed to her feeling better about herself and moving on with her life.
The exhibition is supported by Hanover who provide housing to older people, and who have also provided four of the models!
Edo Zollo is represented by Stephen Bartels Gallery – London . You can see more of his photography featured in Time Out, London’s listings magazine. He and some of the wonderful women from the project will be invigilating the week-long exhibition in July so if you visit, do say hello!
Venue: Craft Central, 33-35 St John’s Square, Clerkenwell, London, EC1M 4DS
Dates: July 7th-13th, 2014
Open: Mon Jul 7th 5pm-8pm, Tues Jul 8th – Sun July 13th 10 am – 7pm